Podcasts are a very popular medium of communication, learning, and entertainment on streaming devices. Most of them are public ones on Spotify or Apple Podcasts. But slowly there is a demand for private podcasts, mainly for companies or content creators who want to make money. Essentially, the process that goes behind creating a private podcast or a public podcast is the same. What varies is the distribution and the access to the podcasts.
When Does a Private Podcast Come to Use
The point of a private podcast is that only a few have access to it. It is password protected and often doesn’t show up on your public feed. Therefore if you are banking on exposure then this is not for you. But if you want to effectively convey pertinent information regarding something specific within a group, or you want to simply create premium content for your viewers then a private podcast comes to use because of its exclusivity. For example, these are some of the scenarios where creating a private podcast would come in real handy: training courses in corporations, online courses, membership, and subscription-based premium content.
How to Launch a Private Podcast?
Before you start to create the private podcast production of your private podcast, make sure that the podcast hosting platform of your choice has the available features to allow it. Once you have confirmed that the site supports private podcasts then you can get started.
Like with any other thing, planning is the first step you take. Plan out the tentative outline of your episode. Identify who the audience is and how will you address them, figure out the topic that will interest them. Or if you are a corporation, focus on what information to convey most succinctly. Once you have that worked out, down to the details and a title, you can start to proceed to the next step – recording.
Obviously recording a podcast is the most important step of making one, whether it is private or public. Invest in a good microphone and headphones to elevate the quality of the production. Make sure to speak clearly so that your audience understands you without straining their ears. And after you are done recording, take your time to edit the file.
From this junction onwards things begin to look different from the public podcast process. Since the podcast you created is private it is essential to limit access to your content. If you have created the podcast for employee training or other such corporate-related things then it is essential that no secret or sensitive information leaks. Therefore you need to determine how you plan on sending the podcast to your selective audience. There are some good streaming platforms online that help you set up a controlled distribution process.
Apart from selective distribution, you can also opt for the password-protected private podcast. Thereby only those who are the intended audience can have access to the audio file when they type in the password. This is recommended for any corporate private podcast.
Recommended Private Podcast Hosting Companies
Since there are so many different podcast hosting companies on the internet, that is why we sieved through some of the best platforms that support the private podcast feature to help you get started. Now that you know the basic process of creating a private podcast, you can now explore which platform would best facilitate your endeavor.
If you are a corporation looking for ways to share messages from your manager or CEO to your employees in a smooth hassle-free way then this platform is for you because it has a feature that allows you to launch multiple private podcast feeds for each individual of your intended audience. Of course, this feature gets activated only with the upgraded professional version, but it is worth the investment. There are many YouTube tutorials available to help guide you through the technicalities. But all in all, it is very user-friendly.
Podbean is a podcast hosting platform that is designed for enterprises and corporations. You can log in using the company SSO (also known as single sign-on) which eases the employee using process and the security remains tight too. There are many guide videos available on the platform itself, and there is even a button with a lock sign to turn your podcasts private with a push. Other good features that Podbean has are the segmentation of groups and their access to different types of private podcasts. This means employees get only those videos that are pertinent to them instead of being spammed by loads of useless audio that have nothing to do with their roles. The only downside of this platform is that you need to create a separate second channel for all your private podcasts.
Castos is another great platform for those corporations looking for easy audio messaging. You can easily hide your podcast from the feed by simply selecting them through “settings”. This is easier than the option of creating another channel because all your content, private or public will be on the same account. Added features are some great podcast editing services options on the platform itself, and even a podcast transcription!
This platform is made purely for corporates and businesses. Their core belief is that audio or visual messaging surpasses the effectiveness of emails or dry writing. Its design is minimal and has incredible security to ensure the private podcasts can only be viewed by the right audience. There are live audio streams available too, for managers to host during important meetings. The only downside is that uStudio requires you to download its app for it to work properly.
As a last note, we’d like to say that it is important to know that despite all these measures to keep the content private and within the sector of your selective audience and employees. Once they have access to your private podcast, they can download it. You have no control over the content after that.
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