How to Run Your Podcast on YouTube (And Grow Audience)?

To expand your podcast, put it in a place where your audience can see it. If you want a massive audience, your podcasts must be accessible. You can upload it on several podcast listening applications. YouTube has become a very popular platform for content creators.

People are publishing, promoting, and demonstrating their content on YouTube. Its users are soaring at a high pace. So, you may run your podcast on YouTube as well for growing your audience. Check this article to learn more about it.

Your Podcast On YouTube: How to begin with it?

YouTube does not allow you to upload direct MP3s. It needs video files. Thus, you will have to convert your podcast to MP4 format.

All you need is some basic podcasting gear. Consider a boom mount, pop filter, headphones, and a good microphone. If you want to perform video podcasting, buy a good camera to record you. Or else, if you are a beginner, you can use your smartphone to capture yourself.

There are 4 popular ways for starting and uploading podcasts to YouTube. They are as follows:

Convert your file

It is one of the easiest methodologies. If you want to invest little time, this process is perfect for you. You need to convert your MP3 into video and include a graphic to its background.

First of all, make a background image. Make use of any simple graphic design software. Use templates so that you do not need to start right from scratch.

For the graphic, include your name, logo, website URL, and other info. For the best results, choose a 1560*2240px sized image.

Then, you will have to convert the audio and include the background picture. You may take one step further and add extra effects such as subtitles or sound waves. Then, download the MP4 file and upload it on YouTube.

Use your webcam Podcast on YouTube

You can go further and try making a video. Present your podcast into the webcam. It is a perfect setup for testing out podcast uploading to YouTube. Also, you do not need any equipment to buy. Plug the microphone in and make use of the in-built webcam.

Check the settings of your microphone before using it. In one shot, you can record everything with little editing needed. Use good software for easy trimming and editing, and put video and audio effects.

Use external cameras

If you are conducting your podcast in a tidy room, set up a camera for capturing your performance. Several podcasters are taking this step. There is no need for any elaborate equipment for it. By using your smartphone, you can get high-quality recordings. For keeping the footage steady, consider an inexpensive tripod.

Position your camera in the place where you perform recordings, and note what it sees. Podcasters make use of this setup for recording podcast episodes in one sitting. It means there is no need for post-production editing. But also, you will have to capture a fantastic episode in a single try.

Screen capture yourself and your remote guest

If you conduct remote interviews in your podcast, make use of a tool that records both video and audio. You will receive a split-screen video, and you can upload it to YouTube.

Several podcasters use this technique to record a podcast in a single take. As it needs preparation, in the end, you will need the least amount of video editing services.

Expand your audience and generate money through podcasting on YouTube:

By now, you must have understood that you can start podcasting on YouTube. By must be thinking about why to do it.

The simple reason is that YouTube is a robust tool for boosting your audience growth. This, in turn, will maximize your revenue. Some of the primary advantages to podcasts on YouTube are as follows:

Reach out to more listeners

YouTube has an unmatched audience. As it is popular, most people consume their content on this platform. There are no reasons to try any new platform. It is because there is always something for enjoying on youtube. So, when you post your podcast on YouTube, you access all the people wanting to watch videos.

Use shorter clips for promoting your episodes

It is not compulsory for you to publish full episodes on YouTube. So, if you want, you can also upload snippets of every episode on YouTube. There are several advantages of this method.

It influences your people to download the complete podcast episode. When they download it from their podcast app, it means you get sponson revenues.

People always like to share short video clips instead of sharing long episodes. Also, short video clips are excellent assets for sharing on social platforms. You can make opt for YouTube audio editing to present your clips more perfectly.

Opt for enhanced engagement

The fact is that podcast is a single-way conversation. So, you need to establish a podcast community. Or else, there is no other way they can inform you how they feel about your show.

You can get 1-to-1 interactions with watchers or listeners on YouTube. The podcasting platforms lack all these. As the views go through your content, they give their valuable feedback. This establishes a contention between the audience and the host.

Check YouTube Analytics

You can see data on YouTube about who sees your podcast video. Also, you can see how long people have seen it. With your website or an audio player, you cannot access these features. So, with YouTube, you can figure out which of your episodes your people like the most.

YouTube advertising can earn your money

When you do not have downloads, it becomes difficult to look for podcast sponsors. But YouTube is independent of all these. With time, your library can turn into good revenue. YouTube itself will monetize your video.

Conclusion:

It is a great idea to use YouTube for your podcast. It is one of the most powerful ways to expand your audience and generate revenues. Also, it is easy to do so. You are already making content. You need to include a static video component. But whatever you do, create appealing content, and keep the audio quality high.