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Do you have a podcast plan that you’re eager about?

Podcast listenership continues to expand largely every year.

According to Edison Research, the number of Americans listening to a podcast each week has grown 120% over the past four years, and 90 million Americans listen to a podcast every month.

What does this imply for you as a business owner?

As the public for podcasts continues to increase, ascertaining how to start a podcast is something you should contemplate to reach this growing audience and expand your business.

Well, starting a podcast isn’t tough.

Are you new to podcasting or planning to start one?

Continue reading to discover more about podcast intros and outros.

What Is a Podcast?

A podcast is a kind of audio broadcasting on the internet. It can be listened to on the go while traveling to the office or even while working. It’s a content form that doesn’t need all of your target audience’s attention like a video or a blog post.

It is derived from “pod” as in Apple’s iPod, the well-known portable audio player, and “cast” from “broadcast”, indicating “to transmit for widespread or public use.”

How to Start a Podcast?

To commence a podcast, you need to:

  1. Come up with an idea (a subject, name, format, and target range for every episode).
  2. Create artwork and compose a description to “brand” your podcast.
  3. Record and update your audio files (such as .MP3s).
  4. Discover a spot to host them (such as a Libsyn or Podbean).
  5. Merge these audio files into an “RSS feed” so that they can be distributed via iTunes as well as downloaded or streamed on any device on-demand.

Podcast Intro and Outro

What Makes a Good Podcast Intro?

A good podcast intro, along with your cover art, makes a commitment to your audiences. It describes the podcast’s purpose, introduces the speaker, and helps the listener know the value they’ll gain by listening. Audiences will use the intro to decide if they’re ready to invest their time, hence it’s significant to be enticing without being tricky.

Tips for Creating a Great Podcast Intro

#1 Provide Value and Interesting Cliffhangers

Let’s begin from day one. Imagine you have never listened to your podcast before. Or, get a friend or colleague who actually has never heard before. No matter what you’re creating, there’s only one fact: the audience wants value.

Whether your listeners want to be inspired, relaxed, or educated, you must provide value to your audience. Give them something interesting within the initial few minutes of your episode.

Moreover, let them understand what they can gain from the rest of the episode. Always remember, delivery is fundamental. Keep your information appealing, consistent, and thought-provoking.

#2 Keep the Script to the Point and Short

While creating your intro’s script, try not to go too long. A quick, simple, and pleasant intro coupled with excellent music makes a huge difference. Introductions that are way too deep are particularly avoided by listeners.

Try introducing your show’s tagline, name, and a concise summary. Presenting the host’s name and decreasing the music also works well.

Note: Your intro should only be about fifteen seconds. Anything lengthier is a bit too much.

#3 Maintain the Consistency

Your intro may not be helpful from being an indistinguishable carbon copy every episode, but it also may not profit from inconsistency. Arrange the design of information you’d wish to present for your podcast intro.

For example:

  • Music – Host Name – Episode Name- Podcast Title- Supporters- Content
  • Music – Podcast Title- Host Name – Welcome Note- Content
  • Welcome Note- Host Name – Podcast Title- Music – Supporters- Content

Make sense?

You can maintain consistency in the form of knowledge you give but can still give different and fresh data for each episode.

What Makes a Good Podcast Outro?

Your outro is the skilled summing-up that completes your episode and inspires the audience to take action.

Statistically, 93% of podcast listeners listen to most of the entire show, it’s common to presume that the last 7% not attended to… is the outro.

However, this doesn’t signify that you shouldn’t put much thought into it. New audiences particularly will listen to the outro. Also, those calmly listening (that’s the best thing about podcasts) may not have a hand free to stop the episode beforehand.

Tips for Creating a Great Podcast Outro

#1 Build a Lasting Impression

Giving a remarkable sendoff is important. Though the content of your episode is to the point, your outro will probably be your last opportunity to strengthen the superiority of your content.

As a best practice, make sure to drop an exciting note to end on. Though you don’t always need to “keep the best for last”, you can however save a value-adding content part to give the cherry on top.

Moreover, if you regularly maintain exceptional content for the end, repeat listeners will listen to your episodes all the way through!

#2 Set a Great CTA

It can be tempting to introduce your contribution information at the opening of your podcast, but that can actually be a bad decision.

Keep your CTA at the end of your podcast. It doesn’t have to be the same statement for each episode. You can mix it up a little, but ensure your message and requirements are fairly consistent.

Furthermore, never undervalue the significance of promoting new subscribers. This announcement alone could be the make-or-break between establishing the audience.

#3 Announce the Next Episode

Do you have an interesting new episode outlined for next week? If yes, the outro is the ideal time to introduce it!

Not only does mentioning information on the next episode exhibit your commitment to excellence (and business), but it also provides your listeners something to look forward to.

Final Thoughts

Altogether, your podcast intro and outro are one of the most beneficial tools you have for building your audience and gaining new listeners. If you haven’t been focusing on these essential elements of each episode, now could be a great time to start!

Started podcasting but aren’t satisfied with the final product? Contact us!

Our podcast editing services provide everything you require to brighten and refine your content.

Thank you for reading, and we wish you best wishes as you create engaging and appealing intros and outros for your podcast!

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