We are residing in a world that is developing in every field. Everything is evolving, right from the mentality to technology. Everything includes podcasting as well. Podcasting is a huge industry and is very popular.
There are two main types of podcasters that shape the industry. They are independent podcasters and corporate podcasters. They both are podcasters, but their niches are different. We will clear your doubts. This article is about the two types of labeling podcasters.
Similarities between independent and corporate podcasters
Independent podcasters are also sometimes known as indie podcasters. There are some similarities between both of these podcasters. Both can have passion, excellence, listeners of all sizes. And the best part is that they both can make a profit.
What are independent podcasters?
Independent podcasters are the regular folks, like business owners, hobbyists, entrepreneurs, and others. Most of the time, they produce and host podcasts to grow their audience or fans. Or they can influence their prospects to buy their services or products.
Some of the characteristics of independent podcasters have:
1. They are quick
Without too much thinking, independent podcasters can do a lot of things. They can throw a donation system, change tech, make a new item, redesign their public image, and a lot more. They do not undergo any approval process. The only time they take is the time to put in place their ideas.
2. They decide on their own
Independent podcasters have their own decision, and it doesn’t matter whether it is small or big. These podcasters may include other collaborators, or their community, and cohosts. But whatever they do in their podcast, they make their own decision. They use it for their podcast editing skills and try to make it more engaging.
3. Independent podcasters are full of resources
Independent podcasters do not need many resources. And they can work with very limited resources or whatever they have. Besides, they are well-acquainted with every situation. Also, they can record under a blanket or closet. For pop filters, they can use a prop or hack things together.
4. They made the podcasting industry
Do not believe in any other information. No executive or broadcast company has invented podcasting. Adam Curry and Dave Winer, two independent podcasters, did this.
5. Independent podcasters reach the niches
There exists very little or no niche over here. You will find a podcast on everything. Passionate people who have the proper experience in those topics host the podcasts.
6. They form the majority
There are currently about 1.1 million podcasts out there. As per estimation, the corporate podcaster hosts only a few thousand podcasts, about 1%. And the independent podcasters form the rest.
7. Independent podcasters deserve involvement in the industry
It does not matter in which direction the podcasting industry goes. The independent podcasters care the most. Often it looks like that; Independent podcasters take podcasting as a way of life.
What are corporate podcasters?
Corporate podcasters do not engage a broader audience. They have their own purposes. Basically, their motive is to quick-boost their business. They can’t have their own decision, and higher authorities control them.
Some of the characteristics of corporate podcasters are:
1. They are slow and deliberate
What slows down corporate podcasting is the oversight. Although, being slow is not a great problem. The slow movements are the most intentional ones. And as a result, it leads to more fruitful products and releases.
2. Their external oversights control them
When you see the phrase “design by committee,” it makes most of the designers cringe. Unlike Independent podcasters, corporate podcasters have executives, sponsors, and corporate interests.
Apart from these, they have committees and legal regulations as well. All these together dictate the corporate podcasters what to do and what not to do. The higher authorities control the podcast editing as well.
3. They got powerful leverage
Corporate podcasters can move things better than independent podcasters can do. Most of the time, it is because of their greater relationships and massive audience base. They bring the major and largest brands to podcasting. They do this through sponsorship or content. Additionally, corporate podcasters also inspire the audience’s majority of the actions.
4. They mainstreamed the podcasting industry
Nowadays, podcasts are super popular. But, without corporate podcasters, it would not have been possible. Corporate podcasters brought mainstream attention and mass audience to podcasts. And they are still bringing more.
5. They reach the broad masses
The big broadcasters out there cannot afford to opt for super-niche. But there is one thing that they can do and do it very well. They can appeal to a large number of audiences. They can put their connections and experience into doing so.
Even if a corporate podcast attains the niche, like hosting a podcast about their product, it will still intend for a broader audience.
6. They can be minor but are super popular
The truth is that corporate podcasters exert control over publicity and charts. This is an advantage of their strong leverage and mainstream fan base. But, if compared with the entire world of podcasts, they comprise only about 1% of the 1.1 million podcasts.
7. They make use of the podcasting industry
Corporate podcasters consider podcasting as a tool for reaching new audiences. They do so to grow their empires. And there is nothing wrong with it. Their corporate interests motivate the changes they desire and the investment they make.
For instance, an independent podcaster wants things easier. In contrast, a corporate podcaster desires more data on their listeners or audience.
The corporate and independent podcasters can learn from each other
Often the corporate podcasters ignore the fact that the indies have established podcasts.
Independent podcasters can learn from the corporate ones’ passion and excellence.
Corporate podcasters can take advantage of the skills and experiences of independent podcasters. Also, they can take benefits of the niche of independent podcasters. The local broadcast stations can contact the local broadcasters for expertise. Because in the end, broadcasters want podcaster’s gear and communication skills.
The corporate podcasters and the independent podcasters can come together and become unmatchable. They both have the needful drive and superior skills. Although their purposes are different, their path stays the same. Both of them want to grow their audience base. To be honest, they together form the podcasting industry. And without one another, they are incomplete.
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