Barevalue Blog

It has been years since Facebook has introduced Facebook Live in its website and application. Since then, there has been a constant surge of people using it.

At first, general Facebook users playfully used it for fun. Later, it became an important tool for marketers or podcasters to broadcast several things they would like the world to see.

So, several things could be done to improve your Facebook live broadcasts, some of which are mentioned below.

Broadcast to Yourself First

For beginners who hold no knowledge about Facebook Live, it is favorable for them to first use the “only me” privacy setting to air a live video that will be only visible to you and no one else. So, open the Facebook app from your mobile device, tap “Go Live,” and change the privacy setting to “only me.”

After you are done with your live broadcasting, go back to your page to replay the video. If you are confident, then change the privacy setting to “Public” to go live publicly.

Promote Before You Broadcast

It is crucially important for you to let your viewers or audience know that you are going to broadcast a live video. So, through Facebook ads, you can boost your announcement and let your audience know that you will come live.

Thus, target your network and also the target base of your video. It would be best if you also alert people by posting on the newsfeed beforehand.

Craft your Live posts

The status update that was talked about in the last point should be in great snappy and catchy headlines. So, that it will speak about what you are going to talk about in your Facebook live broadcasts.

You can put a short description of what it is all about while mentioning the name of other people and pages if they are relevant. You can put up relevant hashtags that will help to explain more of it.

Check your upload speed

With good internet upload speed, you will improve video quality, which will be enjoyed by everyone. The best is to go live with Wi-Fi networks as they provide better internet speed than data connections. So, you can check your internet speed by any internet speed test that you can easily find by searching on Google.

Having an upload speed of 3Mbps upwards is a green signal for going live. With an upload speed between 1 or 2Mbps, the video will be pixelated, and a superior amount of frame drops will be noticed.

Keep it Short

It is better to keep your Facebook live broadcast shorter, as it will be easier to load and wouldn’t consume much of the audience’s data.

Having a broadcast with a length exceeding 30 minutes will make the audience refrain from watching. So, you need to respect their time and keep your Facebook live broadcasts under 10 minutes.

Optimize Your Live Recording

Facebook Live videos get immediately archived, which gets into your timeline and keeps on generating views. So, you can add post live video comments thanking them for watching and pushing and encourage other people to raise questions, which is a part of engagement and can improve Facebook live broadcast.

You can even further change the metadata of the video and include a new thumbnail. In the edit section of the video, you can add location and date and provide a better description with correct categories. You can hire professional facebook live audio editing service to turn your Facebook Live Audio into professional podcast content

Have a Goal

If you want to be a great podcaster, make sure that why you are investing enough time on Facebook live. Like many brands use Facebook Live to generate a link between the audience. And even provide them some behind-the-scenes content or special offers.

Some businesses use Facebook live broadcasts to reach their fanbase rapidly. It is because Facebook Live has presumably better reach than other types of posts. Try to achieve some goals through the live videos and achieve them through the ideas that you are going to present. Whatever it is, there must be some specific reason or goals that will push you to make videos.

Interact with viewers

Before publishing your podcast on your channel, try to interact with viewers, answering the comments/questions, greeting people who are joining the live video. Also, try to propel other viewers to state their perspective.

After asking a question, try to read aloud the answers so that other viewers can listen to them. Based on your viewer’s suggestions, you can undergo the necessary podcast editing of your episode before the final launch and make your podcast even more lucrative.

A helper will also aid you in reading this when there is a high amount of viewership. It becomes tough for a single person to read, speak and respond all at the same time. Helpers will answer some of the questions and will pass some questions to you.

Offer context and recaps throughout

Every brand or podcaster creator will want their audience will stay glued from the beginning of the broadcast. It will remain stick till the end of the video. But sadly, that doesn’t happen. People might join in the mid-way, or people may join early but may leave in the middle and again join later. Some people even have a peculiar tendency to join and leave a live session multiple times.

If your live video is shared by many people, the chances are that their friends will watch the live broadcast, and to them, you and your ideas will be unknown. So, you need to give an overall recap of the complete video session, offer a constant context, reintroduce yourself and your views, deliver a short synopsis from the beginning and that’s it.

Conclusion

So, it doesn’t matter whether you are an individual creator, a celebrity, or representing a business entity; if you follow these above-mentioned tips, it can help you boost your viewership and will improve your live broadcast’s quality.

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